Global organic food sales grow between 25% and 100% due to the pandemic

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Without a vaccine in sight, consumers choose organic foods to immunize against Covid-19 .

Even with the global economy in pieces, with an estimated contraction of 3% in 2020, the organic food industry, by contrast, is in robust growth of 25-100%, as consumers continue to recognize the strengthening of immunity as prevention against coronavirus.

The research entity Ecovia Intelligence expects that the sales of organic products in the world will continue with the growth curve after the Covid-19. Whole Foods Market, the world’s largest natural products retailer, had to limit the number of items in its online store due to unexpected demand.

In the UK, Abel & amp; Cole reported a 25% increase in sales, while Riverford Organic also reported an unspecified increase in demand. Traditional stores are gaining ground from emergency measures taken by governments.

Emporiums of natural and organic products have remained open in many countries as essential. They are attracting new buyers, while existing buyers are spending more than before. In France, some organic stores have sales of more than 40%.

India expects high sales during the pandemic
In India, the outlook is even more optimistic. Demand has increased by as much as 100% for some organic food suppliers. New Delhi’s famous I Say Organic, which has a store on Gurugram and operates mainly through e-commerce www.isayorganic.com, has seen a 100% increase since the closure was imposed on March 25.

The e-tailer Naturally Yours saw a 70-80% increase. Gujarat organic franchise leader Suryan Organic saw a 25-30% increase in sales. Modern Bazaar, an organic food trading franchise in North India, saw a 25% increase in sales.

Another organic e-retailer, Bengaluru-based Healthy Buddha, is taking advantage of the 30% increase in sales. Rajasthan-based organic food company Natureland Organics has hit a high of 60% since mid-March.

Healthy snack maker Nourish Organics also saw a 30% increase in sales in March. The increase in sales encouraged many organic retailers to stay until almost midnight, betting on taking advantage of the increase in demand.

World demand understood by the breakdown in exports
The increase, on the other hand, brought supply problems. The organic food industry is global, with international supply channels now under pressure. Many of the food ingredients used by Europeans and North Americans are produced in Asia, Latin America and Africa.

Blockages are causing disruptions in supply channels. For example, India is the largest source of teas, herbs, spices, and related organic ingredients. Taxes imposed in March had to halt food processors and exports, causing supply shortages.

Demand for organic food will survive after the pandemic
The demand for organic food is expected to remain strong after the Covid-19 era. Past health problems also led to spikes in sales, followed by sustainable demand for organic products.

For example, the bovine spongiform encephalopathy (BSE) crisis in 2000 increased the demand for organic meat in Europe, and sales continued after that. Similarly, the SARS outbreak demanded more organic food in China in 2004 and continued later.

The melanin scandal in 2008 put pressure on demand for organic baby food in China. As a result, in just a few years, the demand for organic children’s products has become the highest in the world. In 2018, the global organic market surpassed US $ 100 billion and, with Covid-19, consumers began to see organics as a more nutritious food to maintain their health, and the jump to US $ 150 billion could occur in the next 5 years.

The update on the global organic and sustainable food market will be discussed at future events at the Sustainable Food Summit.

Source: Pure Eco India

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Carlos Castellanos

Carlos aplica tecnología para crear un impacto social y sostenible en las comunidades rurales, es activista por los derechos de los agricultores y su inclusión en la transformación tecnológica del campo. Sus abuelos y padres se criaron en el campo colombiano, motivándolo por el desarrollo rural y la prosperidad de las empresas campesinas. En su empresa Cultivando Futuro, junto con su equipo han creado desde el año 2013, un sistema de información que usa datos para dar visibilidad a cada uno de los más de 3500 agricultores de su red, al mismo tiempo que guía a las organizaciones que apoyan el desarrollo rural, gobiernos locales y empresas del sector privado, en sus estrategias de desarrollo rural y procesos de toma de decisiones.

La plataforma crea Identidades Digitales para los agricultores y organiza la información sociodemográfica y productiva en tableros de datos con gráficas y estadísticas visuales que permiten entender mejor el potencial y retos de las comunidades rurales, pudiendo mejorar la eficiencia en las conexiones que los agricultores requieren, para acceder a las oportunidades necesarias para que sus empresas familiares prosperen. Entre los últimos logros está el censo rural digital de 1000 agricultores en el municipio de La Peña Cundinamarca, Colombia y la implementación de Cultivando Futuro en Perú en alianza con ACM Ventures. (https://www.acmperu.com.pe/)

Carlos fue ganador de la prestigiosa competencia de Singularity University (https://su.org/) Global Impact Competition y fue premiado con una beca para graduarse de Tecnologías Exponenciales en el campus NASA Eames en Silicon Valley, comunidad que ha documentado su trabajo. https://bit.ly/2G9P01M

Fue seleccionado como fellow del programa YLAI, Iniciativa de Jóvenes líderes de las Américas, (https://ylai.state.gov/) dirigido por el Departamento de Estado de los Estados Unidos, abriéndole la oportunidad de implementar su estrategia de transformación digital rural en Kenia, Nigeria y Etiopía.

Cultivando Futuro fue la empresa ganadora del Summit Global y competencia de Startups Thought For Food (http://thoughtforfood.org/) del año 2017, donde compitió con otras Startups de Asia, Reino Unido y Estados Unidos. Actualmente Carlos es embajador de esta organización, compartiendo su conocimiento y siendo mentor de la startup Aglonera (https://www.aglonera.com/) en Indonesia. Además fue premiado para participar en el programa Accelerate 2030 (https://accelerate2030.net/) organizado por el Impact Hub de Medellín. (https://medellin.impacthub.net/)

Ha sido invitado en dos ocasiones como panelista en el congreso CFS (Comité para la seguridad alimentaria) (http://www.fao.org/cfs/home/plenary/cfs46/cfs46se/se060/en/) organizado por la FAO, (Naciones Unidas) en su sede principal en Roma.

Ha sido mentor y panelista en eventos organizados por la UIS (Universidad Industrial de Santander) (https://www.uis.edu.co/), Universidad EAN (https://universidadean.edu.co/) , Universidad Jorge Tadeo Lozano (https://www.utadeo.edu.co/es) y el CIAT (Centro de Investigación para la Agricultura Tropical) (https://ciat.cgiar.org).

Como Director de Operaciones de Cultivando Futuro, usa su experiencia en implementación de tecnología para agricultura y cooperación con comunidades rurales para dar consultoría y crear alianzas inter-organizacionales.